McDonald’s is extending its $5 meal deal through December. Initially launched in June as a month-long promotion, the deal has been so successful that the fast-food chain has decided to keep it available longer. The meal includes a choice of either a McChicken sandwich or McDouble cheeseburger, small fries, 4-piece Chicken McNuggets, and a small soft drink.
Reason for the Extension
The decision to extend the deal comes as a response to inflation and changing consumer spending habits. With rising costs leading many customers to tighten their budgets, McDonald’s has seen increased interest in value meals. This extension reflects a broader trend where diners are seeking more affordable dining options.
Impact on Sales
McDonald’s had previously reported weaker-than-expected sales at its U.S. locations earlier in the year. The $5 meal deal appears to be a strategic response to this decline, aiming to attract more customers who are dining out less frequently. McDonald’s President Joe Erlinger highlighted the importance of maintaining affordability during these economic times.
Fall Promotions
In addition to the extended $5 deal, McDonald’s has announced several fall promotions to keep customers engaged. These include $0.50 Double Cheeseburgers for National Cheeseburger Day on September 18 and a $2 McCrispy sandwich for National Fried Chicken Sandwich Day on November 9.
Industry Response
Other major fast-food chains, including Starbucks, Burger King, and Wendy’s, are also responding to declining foot traffic with similar value deals. This trend highlights a competitive effort across the industry to attract cost-conscious consumers.
